A New Beginning – andEdna Lingerie

I am so excited to finally reveal something that I have been working on for many months now, my new lingerie line andEdna.

Having previously ran Frantic About Frances; initially I was planning to design a new collection under that name, but as my designs started to develop, I realised that I was going in a completely different direction. Much as we as humans grow, change and evolve, I felt that I had almost outgrown the style and genre of Frantic About Frances, and wanted to start anew and fresh.

andEdna is named after my beautiful late Nan Edna, whom I sadly lost as a teenager. In the collection, I wanted to explore the styles of the 1920s up to the 1940s, and instead of using novelty printed cottons, I have chosen to use only the best luxurious pure silks.

One of the challenges of working with silk fabric, was to ensure that it can be cared for conveniently by the customer. Many companies working with silk have a dry clean only label attached, but I wanted to ensure that my customers could enjoy the luxury of silk, whilst still being able to launder it effectively, carefully, and – at home. This is achieved by ensuring all silks that come into my studio are pre-washed and pre-shrunk, so the consistency of the silk is not going to alter once the customer washes it. I also carried out many tests on laundering silk, and every andEdna garment comes complete with it’s very own washbag.

At the moment, I have developed fitted tap pants, gathered tap pants, shorties and bloomers. The tap pants are based on original styles from the early 1940s, with many adaptations to suit the modern figure. I chose to produce two styles of tap pant, the fitted tap pant to produce a streamlined silhouette, and the gathered tap pant for comfortable lounge wear. The shorties are my modern-day equivalent of the tap pant, sitting lower on the hips for those that prefer this style. The bloomers are based on original styles from the 1920s, again with adaptations to suit the modern figure. The bloomers are lovely for dancing in, perfectly protecting ones modesty. They are also marvellous to wear underneath wide leg trousers, to add that little layer of luxury.

I have plans to develop bralettes to add to the collection, and am currently working on dainty sets of garters (which you can see in the pictures). At the moment, all designs are available in various colour silks, with plans to add to this selection in the future.

I am so excited about this new venture, and I am also thrilled to be only working in luxurious pure silks, for which there really is no substitute.

Products featured in these shots are my fitted tap pants, gathered tap pants and set of garters. Cropped round-neck cardigan knitted by Caroline Brooks.

You can view my collection here

Follow andEdna on Instagram @and_edna here

Follow andEdna on Twitter @andednalingerie here

I hope you enjoy the collection, until next time dears!

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What’s Going On With My Lingerie?

As some of you may already know, I am the founder of retro-inspired lingerie label; Frantic About Frances. Back in 2010, on the floor of my cramped studio flat; business plan drafts, fabric samples, spreadsheets and many, many pairs of knickers later, the seed for Frantic About Frances was planted.

One of my very first designs. Photography Autumn Luciano, model Camilla Cupcake, muah Stephanie Strowbridge

One of my very first designs. Photography Autumn Luciano, model Camilla Cupcake, muah Stephanie Strowbridge

Two years of product development, business plan perfecting and research later, in 2012 the seed that was planted finally blossomed – Frantic About Frances was born! 2012 was an absolutely mad year, I did soo many lingerie fashion shows, countless magazine and online interviews, endless photoshoots and then some. I literally said ‘yes’ to everything, and as the year started to come to a close, I realised I had seriously neglected myself. I would start working at 6am, often forget or not want to eat, and work straight through until 11pm. Then, I would lay in bed unable to sleep either due to ideas buzzing around my head, or anxiety about hitting show/photoshoot deadlines.

Still from one of the lingerie fashion shows, photo by Manon Pauffin

One of my lingerie fashion shows, photo by Manon Pauffin

One of the many magazine features, this one is from Delicious Dolls Magazine

One of the many magazine features, this one is from Delicious Dolls Magazine

Anna Fur Laxis wears Frantic About Frances with Diablo Rose in Vintage Life Magazine

Anna Fur Laxis wears Frantic About Frances with Diablo Rose in Vintage Life Magazine

2013 saw some major changes. Mostly, I fell in love and was loved in return. Some might say ‘what on earth does that have to do with running a business’; but in my case it had everything to do with it. If I had carried on as I had been – not eating, overexerting myself, rushing around from one energy draining source to the next, I would have ended up in hospital (and I actually did on a few occasions). Falling in love made me realise what on earth I was doing to my body and my mental health. So I slowed things down slightly on the FAF front, started saying ‘no’ to people which at first made me feel like an evil Disney villain, but then you know what?

If you don’t look out and look after yourself, not many other people will. So sometimes you need to say ‘no’ to things to ensure you are saying ‘yes’ to a healthy you.

Go-Go Amy wears my bridal lingerie, photography by Autumn Luciano

Go-Go Amy wears my bridal lingerie, photography by Autumn Luciano

Then, last year I started feeling ill. I mean – really ill. After numerous doctors appointments and consultations, I was delivered the news that I had a chronic health condition.

I don’t wish to go into lots of details, because of course I like to keep some things private. Suffice to say, this condition affects my life in so many ways. Some of which I am still adjusting to, and to be honest, I am still figuring out what this means for the rest of my life. So, of course, this has affected my business.

One of my favourite sets, photographed by Autumn Luciano, hair Stephanie Strowbridge, Make Up Rachel Finan, Model Camilla Cupcake

One of my favourite sets, photographed by Autumn Luciano, hair Stephanie Strowbridge, Make Up Rachel Finan, Model Camilla Cupcake

So, in answer to this post’s title – What’s Going On With My Lingerie?

At the end of last year I took a ‘break’ from FAF as I had to undergo an operation in relation to my health condition. But since September I have been slowly gathering ideas, working on designs, sourcing fabrics and making-up prototypes for some new lingerie designs. At the moment, the prototypes & designs are coming along nicely, but sometimes I have to take days, even weeks out due to my health. This obviously slows everything down, and sets everything back – and believe me, no one is more frustrated by this than I am!

I am so grateful to have the support of my wonderful other-half Kieren, as he has been there for me by my side each and every step of the way. When I have days where I do not even have the energy to lift my laptop up, he is there for me, reminding me that tomorrow may be better.

So I want to assure everyone out there, especially fans & customers of Frantic About Frances, that I am ‘doing my best’.

I realise that on face value, my pictures & instagram etc show a bright-eyed-bushy-tailed version of me, but that’s the thing about the internet – you can show whichever version of you that you wish, it doesn’t mean it reflects reality all of the time.

One of my all-time favourite pictures, shot by Autumn Luciano, modelled by Camilla Cupcake, muah by Stephanie Strowbridge

One of my all-time favourite pictures, shot by Autumn Luciano, modelled by Camilla Cupcake, muah by Stephanie Strowbridge

SO.. what kind of lingerie designs can you expect to see? I don’t want to giveaway too many details at the moment, but I will say I am going further back in time than my previous designs..

So hopefully at some point in the future I shall be releasing these new designs out to the world! Precisely when that shall be, I cannot honestly say. But the seed of inspiration is planted my dears, and is growing ready to flourish.

Until next time dears, and if you have read to this far, thank you for reading all my ramblings!  xx